01 · Company
Noza Foods is the company — everything a customer, supplier, partner or the public sees carries these.
The reversed lockup keeps the green tile. Dropping it made the logo read as a different mark next to the badge — the tile is the mark, not decoration on it. Only the wordmark turns white.
The ink lockup is the same tile and leaf with the wordmark in Night #03100A (--green-950). Use it on light grounds where a green wordmark would compete with the colour around it, such as on kraft or beside other green. Never recolour the wordmark to any other dark.
02 · The mark
Text-free, so it carries both brands. Stored once, never duplicated.
The leaf is only ever shown two ways: white on brand green or a dark ground, or green on white. It is never set loose on a ground that gives it no contrast.
03 · Platform
The internal platform name. In-product chrome and technical documentation — never customer-facing material.
04 · Colour
The palette is the design system’s own tokens — nothing here is invented for this sheet. Click any colour to copy its hex.
White text on green takes #157342, not #1B8C4E. The primary measures 4.28:1 against white — under the 4.5:1 AA floor. It stays the brand colour for tiles, marks and surfaces; the logotype is exempt under WCAG 2.1 SC 1.4.3, but UI text is not.
Status colours never appear in marketing material. They mean something inside the product — a passed QC check, a cold-chain alert — and using them decoratively outside it erodes that meaning. External material uses the green scale, the grays, and white.
05 · Typography
Inter — SIL Open Font License, free for commercial use.
Inter
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789 RWF % &?!
Rules. Large headings track tight (−0.3px); uppercase labels track open (+1.2px) — never the reverse. Where Inter cannot be embedded (plain-text email, a partner’s system), fall back to Helvetica or Arial; never substitute a different personality. Numbers in tables set tabular-nums. The mono face (Menlo / Courier) is product-only — it does not appear in marketing material.
06 · Voice
From the messaging framework.
“Noza Foods is a tech-enabled distributor connecting Rwanda’s farmers to retail shelves using a proprietary cold-chain platform. We reduce post-harvest loss and guarantee food-safety traceability from farm to fork.”
The 3-second pitch · figures quoted in any pitch must match the current protected numbers| Audience | The hook | Voice |
|---|---|---|
| Tier 1 supermarkets | “Zero Stock-Outs, 100% Traceability.” | Professional · compliance-focused · reliable |
| Restaurants & hotels | “Kitchen Efficiency, Delivered Before 8 AM.” | Partner-centric · cost-conscious · efficient |
| End consumers (on-shelf) | “Farm-Fresh, Safety-First.” | Trusted · fresh · modern |
07 · Naming
Canonical spellings — constants.md §4. Getting these wrong in external material is a brand defect.
| Write | When | Never |
|---|---|---|
| Noza Foods | the company, on everything external | Noza · Nozafoods · Noza Food |
| Noza Foods Ltd | the legal entity, on contracts and invoices | Flow Ltd · Noza Ltd |
| AgriFlow | the platform, in-product and technical docs only | Agri Flow · Agriflow · AgroFlow |
What the name means is not yet written. No origin story for “Noza Foods” exists in any company document — it is flagged for the founder in the brand identity framework. Until it is written, do not publish one.
08 · Files
flow-ui/ui-flow/agriflow-rwanda-design-system/project/assets/logo/ — download any asset as a standalone SVG, as a transparent PNG, or as a JPG flattened onto the ground it is shown on. Both rasters are about 1,000 px on the longer edge.
| File | Size | Use | |
|---|---|---|---|
| noza-foods-lockup.svg | 160 × 40 | Company · light grounds | |
| noza-foods-lockup-rwanda.svg | 160 × 40 | Company · with region | |
| noza-foods-lockup-reversed.svg | 160 × 40 | Company · dark grounds | |
| noza-foods-lockup-ink.svg | 160 × 40 | Company · light grounds, ink wordmark | |
| agriflow-badge.svg | 512 × 512 | Shared mark · avatar, app icon, favicon | |
| agriflow-leaf.svg | 512 × 512 | Shared mark · green on white, or recoloured white on dark | |
| agriflow-mark.svg | 40 × 40 | Platform · in-product chrome | |
| agriflow-lockup.svg | 160 × 40 | Platform · in-product chrome | |
| agriflow-lockup-rwanda.svg | 200 × 40 | Platform · with region |
09 · Rules
Before large-format print — vehicle livery, signage, banners — have the leaf redrawn. It is machine-traced from a small raster, which holds to about A4 and no further. There is also no trademark filing for Noza Foods yet.