Brand packaging

How our produce is packed, at every point in the chain

One system, three counterparties. Farmers hand over in returnable crates; supermarkets receive banded kraft retail packs; hotels and restaurants receive boxes. Every one of them carries the same batch identifier, and a QR that resolves to the day and the field the produce came from.

Fibre-first Print the band, not the box Rwanda FDA · RICA · RSB Grades A & B on shelf
The catalogue

Every pack, by who uses it

The same tier system, read from each counterparty’s side of the chain.

Show

Inbound side. The supplier precools, pre-sorts and delivers to the warehouse, where our QC clerk grades the load. The handover moves produce — never the packaging asset.

Stack of green returnable Noza Foods crates holding tomatoes and green beans

Returnable crate

T-LOG
Structure
Food-grade washable plastic, ventilated, stackable and nestable; barcoded per crate.
Chain role
Farm to warehouse. Issued to qualified suppliers, returned each collection cycle.
Branding
Crate mark and label card only — a logistics identity, not consumer branding.
Ownership
Always Noza Foods property, tracked per crate against the inventory ledger.
Phase
The pilot ships on crates alone. No product dossier, no S-Mark needed.
Crate label card showing batch code and QR code

Intake label card

T-LOG
Written
At goods-in, against the supplier and the QC grade — generated by the platform, never by hand.
Carries
Supplier or cooperative code, crate weight, batch identifier, QR.
Why
This is where the batch spine starts. Everything downstream inherits this identifier.

Tier 1 shelves, under our Service-Based Retail model: the stock stays ours until it sells, so the pack is our billboard, not the retailer’s. Grades A and B only — Grade C never reaches a retail shelf.

Kraft tray of vine tomatoes with a green Noza Foods band

Banded open tray

T-RETAIL
Structure
Ventilated kraft tray, printed band across the middle.
Best for
Tomato class, mangoes — produce that sells on visibility.
Branding
Lockup, grade chip and QR on the band; bare kraft is part of the palette.
Phase
The lead retail format — first to print once the FDA dossier clears.
Moulded fibre punnet of red chillies with a green base band

Ventilated punnet

T-RETAIL
Structure
Moulded-fibre punnet, side vents, narrow band at the base.
Best for
Chilli, passion fruit, berry-class small produce.
Branding
Lockup on the band chip, grade and QR alongside.
Kraft basket with carry handle holding mangoes and avocados

Handled basket

T-RETAIL
Structure
Kraft basket, fold-over carry handle, green rim stripe, punched vents.
Best for
Tree fruit and family sizes.
Branding
Lockup printed direct on the kraft face — this format carries a stripe, not a label panel.
Shelf-ready display tray of banded packs in a supermarket produce aisle

Shelf-ready display

T-RETAIL
Structure
Corrugated display tray with green interior panels.
Chain role
Carries the packs onto the shelf in one move — no re-merchandising by store staff.
Why it matters
Under consignment the shelf is ours to win; the display is how a pack earns its place.
Closed kraft carry box with handle and ventilation holes

Carry box

T-RETAIL
Structure
Closed kraft box, gable handle, punched ventilation showing the produce.
Best for
Family and gift purchases.
Status
A format-expansion candidate — it ships only once retail sell-through data justifies it.

Tier 2 trade. Delivered to the kitchen door before 8 AM. Chefs buy the grade sheet, not the shelf appeal, so the branding stays minimal and the batch record does the work.

Corrugated kraft bulk trade box of tomatoes with a green band

Bulk trade box

T-HORECA
Structure
Stackable open-top corrugated kraft, corner tabs, vent cutouts, green rim and front band.
Chain role
Restaurant and hotel delivery; crates instead where an account’s returns loop supports them.
Branding
Minimal — lockup band, grade, batch label. Liner only where the produce needs it.
Phase
Bulk whole produce needs no product-by-product FDA registration.
Corrugated kraft trade box of spinach, green beans and carrots with a green Noza Foods band

Mixed-produce box

T-HORECA
Structure
The same box, packed to a kitchen’s order rather than a single line — greens, beans and roots together.
Best for
A restaurant’s daily list, where one delivery covers a dozen ingredients.
Note
Contents of a package must be uniform in origin, variety and quality — so a mixed order ships as separated lines within the box, each traceable to its own batch.
Bulk trade box label showing batch code and QR code

Trade label

T-HORECA
Carries
The same batch spine at trade quantities — produce, grade, net weight, corridor, harvest date.
Why
It is the record a kitchen shows its own auditor, and the one we trace on a recall.
Three kraft trade boxes stacked squarely on a trolley in a packhouse, one holding carrots and one red onions, each filled below the rim

Stacked for delivery

T-HORECA
Filled below the rim
Every box is packed with headroom, so the corner posts carry the stack and nothing is pinched between layers. An overfilled box is a crushed box.
One line per box
Contents uniform in origin, variety and quality — the packing rule and the reason a batch stays traceable.
The promise
At the kitchen door before 8 AM — the reason a chef stops sending staff to the market.
Labels
Applied at dispatch, one per box, each carrying its own batch.
Label

What every label must say

The field set is fixed by the produce grading standard, drawn from the East African labelling standards. It is generated from the batch record — never typed by hand — and printed in Kinyarwanda and English.

packer name + physical address produce name variety origin harvest date net weight (kg) size code class (grade) batch number storage instructions QR

The visible layer of every package must be representative of the whole. No topping, ever — the grading standard’s sampling rules exist so the pack’s promise survives an inspection.

Traceability

One batch spine, farm to shelf

The same identifier follows the produce through every split and repack, so a recall resolves to the crates actually affected rather than a whole day’s intake.

Retail tray label showing the Noza Foods lockup, batch code NZ-2027-0412-T083, produce details and a QR code
The consumer scan on a retail tray — lockup, batch identifier, produce, grade, net weight, corridor and harvest date, beside the QR.

Inbound

NZ-2027-0412-C204

Intake crate. Written at goods-in against the supplier and the QC grade.

Retail

NZ-2027-0412-T083

Banded tray. The consumer scan — readable in the aisle, before the purchase.

Trade

NZ-2027-0412-T091

Bulk box. The chef’s copy, at trade quantities.

What a scan resolves to

Harvest date and corridor · supplier or cooperative · QC grade and size code · intake and dispatch timestamps · the batch’s cold-chain temperature record.

Why it is built this way

Rwanda FDA requires a documented traceability and recall capability. One spine across crate, pack and shelf is how we hold it — and it is the promise an informal supply chain cannot make.

Not live yet

The codes shown are sample batches on a placeholder target. The public batch page is still to be built, and the domain is not yet registered.

A QR is never printed against a domain we do not control. That is a hard precondition on the first print order, alongside the trademark filing.

Rules

What we will not do

All imagery on this page is concept work, not product photography. Every base image was generated text-free and the marks, batch text and QR codes were composited from canonical brand assets. Nothing here should be presented as a real Noza Foods product, facility or shelf.